7/2/2023 0 Comments Does spotify cost money 2021Spotify mainly targets students and young professionals, and both these segments are well equipped with technology. Moreover, users can create, share and collaborate with their friends through playlists, making the user experience more personal. The platform is designed in a way that it recommends songs suiting the users’ tastes and preferences. Users can create a personalised profile by dropping their favourite singers, artists, songs, genres and podcasts on Spotify. It provides five other audio streaming options and plans to launch ‘Spotify Hifi’ for lossless audio streaming. Spotify tops out at 320kbps audio quality at very high resolution streaming compared to other music streaming counterparts. Spotify is the number one online music streaming platform because users can: High-Quality Music Spotify provides a memorable experience to its listeners and articulates it clearly by providing ‘Music for Everyone.’ It delivers top-notch quality content on the go on various devices. listeners, advertisers and content creators. Spotify effectively addresses the pain points of its people and delivers worth to all three target segments, i.e. The age demographics can be further explored through the following table: Therefore Spotify essentially finds the Gen Z and Millenials a lucrative segment for their offerings. The Swedish on-demand audio streaming service caters majorly to students and young professionals.Īccording to Statista, young professionals aged 25-34 contribute to the most significant user segment of Spotify, seconded by the student segment accounting for listeners aged 18-24. Users are the exclusive audience for Spotify they are the listeners and viewers of the labelled and original content available on the platform.Īdvertisers may be free or premium users, agencies, educational institutions, brands or businesses that use the platform to reach audiences and fulfil their objectives.Ĭontent creators are the podcasters and artists that create original content and air it online through the platform. Based on the purpose of usage, Spotify targets listeners, advertisers, and content creators.
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